Cocktail Culture: Fairmont Hotels & Resorts Launches Barware

Building on the success of Fairmont's Tastemaker program and global Classics Perfected cocktail menu, the luxury hotel brand is expanding further into the cocktail space with the release of a selection of specially curated barware products at Fairmont Stores in North America.

"Fairmont cocktail culture extends far beyond the savouring of specially crafted cocktails at our storied bars and lounges," said Brett Patterson, vice president, food & beverage, Americas, Fairmont Hotels & Resorts. "It's about cocktail excellence, evolution and guest exploration at our hotels and at home. Our new selection of barware and cocktail offerings are designed to give guests the tools they need to truly elevate their cocktail repertoire."

The new Fairmont Store barware section features a curated array of beautifully designed premium home bar products such as the brand's Classics Perfected signature Schott Zwiesel crystal glassware, BIRDY BY ERIK LORINCZ (BIRDY) bar tools designed by Fairmont Tastemaker Erik Lorincz, small batch Bittered Sling bitters and N.A.D Syrups formulated by Fairmont Tastemaker Nader Chabaane.

"Using great barware and high quality ingredients are two of the most important elements to making delicious cocktails at home," said Erik Lorincz, Fairmont Tastemaker and founder of BIRDY. "Once guests have those basics they can start to explore and experiment with new recipes, techniques and tastes to hone their craft and impress their guests."